Sun Peaks, BC - Tourism Sun Peaks (TSP) has been selected as a finalist in the National Awards for Tourism Excellence, presented by the Tourism Industry Association of Canada (TIAC). TSP’s I want to be the Snow Bum campaign from last October is one of three finalists for the WestJet Online Marketing Campaign of the Year Award. The Snow Bum campaign was designed to generate both public and media awareness about Sun Peaks as a world class ski destination, leading into Winter 2009/2010. Thanks to strategic targeting through organic Facebook and Twitter buzz, plus editorial pitches to key media publications, the campaign, and ultimately the resort, garnered significant interest around the world.
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