February 7, 2011

Boarding for Breast Cancer

Ellicottville, NY - Holiday Valley Resort announces the third annual
Boarding for Breast Cancer event on February 12, 2011. Boarding for Breast Cancer is a non-profit fundraising foundation that focuses on education, especially in the areas of early detection and the value of an active lifestyle. The B4BC foundation seeks to engage youths by partnering with snow communities like Holiday Valley to raise awareness about breast cancer among young people. The Boardroom Board Shop in Ellicottville is Holiday Valley’s partner in presenting this event, and sponsors are Holiday Valley Realty/ Rental Management and Buffalo MRI.

Events during the day include women’s only snowboard clinics on learning to snowboard, riding the parks, or freeriding, a ‘Breast Trick’ rail park event open to men and women, a silent auction (featuring a Danny Kass autographed snowboard), Chinese auction, music and bar specials. Participants may register for the event between 11 AM and noon in the Overlook rooms at upstairs in the Clubhouse Chalet. The registration fee for any and all events is $40, and participants may purchase a specially priced lift ticket for $30. Participants are also invited to demo equipment from local shops. The goal of the event is to raise awareness about breast cancer and early detection by focusing on what women can do to keep themselves healthy.

In addition to the on-snow events, Holiday Valley is offering many more ways to show your support for Boarding for Breast Cancer. Through February 12, guest may purchase a “Pink Lift Ticket” and donate a dollar to B4BC. Supporters will get a pink ribbon sticker for their ticket or season pass. Buy a B4BC heart at the Holiday Valley Bars or Customer Service for $1. Pink lawn flamingoes will be cropping up at lift bases where you can vote for your favorite lift: the lift with the most flamingoes wins a pizza party for the lift attendants. Raffle tickets for gift baskets will be available on February 13th in the Clubhouse and John Harvard’s Bars. The Boardroom is decorating their shop with paper bras. Customers can “purchase” a bra for a donation. The higher the donation, the larger the size!

Proceeds from the Holiday Valley Boarding for Breast Cancer event will benefit the Women’s Oncology Program at Camp Good Days on Keuka Lake in Branchport, NY as well as the Boarding for Breast Cancer Awareness Programs. The Women’s Oncology Program is a residential camping experience, which was begun in 1996 in order to bring together women who have gone through or are going through cancer to share their
experiences and to strengthen and rebuild their physical and emotional well being. Through donations from its supporters, the Women’s Oncology Program is able to offer its camping sessions free of charge to its participants.

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