Attitash & Wildcat Mountain Head to Boston Globe Ski and Snowboard Expo, November 10 – 13

Bartlett & Pinkham Notch, NH - Both Attitash Mountain Resort and Wildcat Mountain will be among other Mount Washington Valley & New Hampshire resorts attending the upcoming annual Boston Globe Ski and Snowboard Expo. Skiers and riders all over New England, fueled by recent late October snow, will converge in Boston this November to get even more excited and to see or buy the latest gear, plan ski vacations, find one-of-a-kind lift ticket deals, and hear what’s new at all the Eastern, Western, Canadian, and European resorts. “There are some great shows and pre-season events in New England,” said Attitash Mountain Resort Event Coordinator Corey Madden. “But the Boston Ski Show is the most popular. You talk directly to your dedicated regulars and get to meet those who may not know the resort as well and can share up-to-date information, event dates, and show-only specials and offers.” The show, taking place in Boston at the Seaport Convention Center, begins at 3 p.m. Thursday, November 10 and runs until 6 p.m. on Sunday, November 13. Attitash and Wildcat Mountain will be located in booths 61-63. A ski show event schedule is available and tickets can be purchased online at bewisports.com.

Both resorts are excited to continue messaging the value, variety, and vertical offered with season passes, discount cards, lift tickets, and gift cards valid for use at the two nearby ski areas in the Mount Washington Valley. At the Boston Globe Ski & Snowboard Expo, one of the featured specials for Attitash and Wildcat are gift cards that have a $125 value and can be purchased for only $100. “For many years in Boston, both resorts have had tremendous success selling ticket and gift cards with show-only associated bonus offers,” said the Attitash Mountain Resort and Wildcat Mountain Director of Marketing Thomas Prindle. “The gift card offer introduced a couple years ago has been very popular and immediately gives the customer 25% more value than the amount paid and is valid for use at two of New Hampshire’s larger resorts to purchase tickets, food, ski school lessons, lodging, and more.” In addition, both resorts are excited to bring back the Vertical Value Card which offers a 10-25% discount on weekends and holidays or 50% discount off lift tickets on non-holiday weekdays all season long. However, new for the Vertical Value Card for this season, it includes the first day’s ticket in the $79 purchase price and will also allow the cardholder to bring a friend on non-holiday Wednesdays and that friend gets a half-price ticket too. Attitash & Wildcat also partnered with the Boston Patagonia store located on Newbury Street and on the dates of the ski show, the store will extend a 20% discount off one item, with some restrictions, if persons show their new 2011/12 Vertical Value card. In addition, the Attitash Grand Summit Hotel will be offering a specially priced slopeside, ski & stay package and both resorts will also be giving away custom-made Attitash and Wildcat Mountain recyclable shopping bags, t-shirts, posters, stickers, and more to show attendees who stop by to hear about what’s new and to purchase any of the show-only specials.