April 30, 2010

Keith Petrie Honored with Lifetime Achievement Award


Bend, OR - Keith Petrie has been honored with the Pacific Northwest Ski Areas Association’s prestigious Mel Borgersen Lifetime Achievement Award. This award recognizes outstanding service to the Pacific Northwest ski industry. It is reserved for individuals who have made significant contributions to winter sports facilities over the course of a ski industry career based in the Pacific Northwest region.

Petrie’s civic and industry contributions are numerous. Petrie served as a member and chairman of the Oregon Winter Sports Advisory Council, where he advised the Oregon Department of Transportation on the development of Oregon’s innovative, sno-park program. Petrie was instrumental in the Oregon Legislature’s passage of the skier safety statutes. Additionally, he helped establish standards for the night lighting of ski trails, regulations for studded tire use, formulation of ‘Good Samaritan’ laws, and he contributed meaningfully to the development of American national standards for passenger ropeways (ANSI B77). Petrie served as a board member and president of the Travel Industry Council of Oregon. In 1994, Petrie was honored with the revered Portlandia Award, which recognizes excellence in the promotion of tourism in Portland, and more broadly in Oregon.

“The Mel Borgersen Lifetime Achievement Award has been shared with just seven individuals since the PNSAA’s inception in 1957 and it is the highest honor bestowed by the Association,” noted Scott Kaden, president of the Pacific Northwest Ski Areas Association. “Keith’s contributions to Pacific Northwest ski area operations are vast, and his tireless promotion of mountain recreation is matched by only a few Northwest snow sport pioneers,” added Kaden.

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