April 12, 2010

Record Winter Season at Boreal Mountain Resort

Donner Summit, CA - Boreal Mountain Resort has closed the lifts for the final time this season capping off a record breaking ski season. Record snowfall, best ever season pass sales and strong skier counts, reminiscent of years past have made the 2009/2010 season memorable.

This winter Boreal Mountain Resort, located atop Donner Summit, received over 464 inches of snow with 56 inches coming in the last two weeks of operations. The winter storms blanketed the resort with light, dry powder before every major holiday allowing guests to drive I-80 reaching Boreal without any limitations. The cold El Nino winter also allowed Boreal to open the ski season earlier than ever, with operations beginning on October 9, 2009. “Installing a $1.2 million snowmaking system in 2008 made all the difference in breaking our opening record” said Jody Churich, General Manager at Boreal.

The large snowfall also helped boom season pass and ticket sales both day and night. Boreal Mountain Resort saw over a significant increase in night ticket sales. The Blow-Out Season Pass sale, which ended on Easter Day, finished 34% up over the previous season. “Guests were really excited to enjoy the great conditions,” said Shaydar Edelmann, Boreal Mountain Manger.

The most noticeable success at Boreal this season was its 1-2-3 Ride Free program. Beginning skiers and riders taking advantage of 1-2-3 Ride Free were able to take three lessons and get a free season pass upon completion of the program. Boreal was successful in converting over one thousand new skier and riders through three lessons. “This program has been an exciting opportunity for the instructors at Boreal,” said Nate Ellis, Snow Sports Manger. “It’s always nice see the same faces coming back for lessons and watching our guests grow from a beginner to a true skier or rider.”

Thanks to the success of the 2009/2010 season, Boreal will be hard at work over the summer. Over $1 million capital dollars have been allocated for projects including expanded snowmaking top-to-bottom, adding more night lighting, purchasing 2 new grooming machines and replacing the lodge windows as in environmental initiative.

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